You lucky sausages it's that Wednesday in the month when Melanie Farmer comes through and we speculate wildly about happenings in the marketing news and what it might mean for you in your business.

To be fair this might be the wildest speculation we have mustered so far and there were a couple of little rants.

If you get excited about the marketing news but can't quite be bothered to go find it for yourself this is going to be perfect for you. All the intrigue, speculation and outrage with absolutely no investment in energy required from you.

Enjoy :)

Martin Henley: [00:00:00] We're here to talk about the marketing news. So this is interesting because you're supposed to send me three links and you send me seven links this morning. So we'll see how that goes. Um, so what's come up on your radar? What's caught your attention this week? Melanie Farmer.

Melanie Farmer: [00:00:19] Right. I'm going to look off screen, but because I'm looking at my links that I sent you. Okay, I interesting that X otherwise known formerly known as Twitter. Um, X is launching their first stage of job listings. So that's effectively competing with LinkedIn, which is the predominant platform for that. And this is this is, I guess Ellen's bid to do the really build the does everything app. So so it's it's the claims that they're making and how they're going about the the job listings in X. Okay the second story is um that Facebook and Instagram and actually many others are now allowing EU users to opt out of algorithm sorting. So this is what we've been calling for for a long time, which is will you stop presenting me with lots of content that I didn't ask for? I want to just see my friends or I just want to see, you know, control much more what I'm presented with. And it's just to comply with the with the Privacy Act and so forth. So turning on and off algorithms in Europe. The third one I sent you and we don't know if we're going to get through all of these guys, but I got excited.

Melanie Farmer: [00:01:44] Was interesting use of what's going on in the metaverse. I always like to just, you know. Dip my toe in and see what's going on there. And there's this partnership sort of going on with Ray-Ban. But it's this these glasses where users can live, share what's going on and interact with with their followers using these Ray-Ban glasses. So I've got some thoughts about, you know, how ridiculous that is and. We'll come to that. And then the last little bit is, um, just, uh, just a cool sort of thing that I spotted around. And we may not get to that either about how chat GPT and artificial intelligence is now allowing you to modify the tone of your artificial message so that you can be formal, professional or colloquial or, you know. So it's just starting to realize that one size doesn't fit all in terms of the content that chat GPT generates. So that's kind of interesting about tone modifiers, and I don't know whether that's going to. Yeah, there you go.

Martin Henley: [00:02:57] Excellent. Okay. So what I've got I've also got a Twitter story, um, but I don't know how interesting, useful my Twitter. I just wanted a Twitter story because I've got or if I don't think I'm going to ever stop calling it Twitter personally, um, I put like the story I brought is crypto scammers exploit verified Twitter accounts fueling fraud concerns. But I just wanted a Twitter story because I want to give you my Twitter news. So there's Twitter news coming. Um, then I've got like an opinion piece which was on Marketing Week. Should marketers have a universal framework for effectiveness? So clearly being the effective marketing company, I have a view on that and I think that should be the only conversation that happens in marketing personally. So I think we should have that conversation this morning. Um, and then I've got a couple of news stories also from Marketing Week about consumer confidence and global advertising spend, which is going in the right direction. And so I've put this in order like your Twitter story first, then my Twitter story. I'll give you my Twitter news, X News, whatever it is. Um, and we'll go through it like that. So let's get it started. So X officially launches the first stage of job listings for verified organizations. What's going on here?

Melanie Farmer: [00:04:21] Yeah, well, look, it's in beta, but X is now entering into where you can list jobs if you are only if you are a verified Twitter user and, and to be verified you only now having to pay $1 a month, not $8 a month, which we know I get very animated by. But put that to one side.

Martin Henley: [00:04:47] How much do you pay now?

Melanie Farmer: [00:04:50] A dollar a month to be certified.

Martin Henley: [00:04:53] Right.

Melanie Farmer: [00:04:55] With your little tech? Yeah. Um. So there's some interesting things in here like so this is the Everything app plan for X. So Elon's really wanting this thing to do everything.