Social media is not just the responsibility of the Marketing Department. People online use it for customer service, too, so the CVB or DMO Sales team, Group Sales, Service, etc. all need to understand and participate in social communications for tourism.

More about Lexington, Kentucky at http://www.visitlex.com/

More from Gathan on his personal blog: https://gathandborden.com/

More about our Tourism Currents social media training & education for tourism at https://www.tourismcurrents.com/