It is both an art and science when it comes to writing estimates for water damage. Knowing your cost isn't enough... you have to understand the ART OF DELIVERY!

Yes, sales has made its way into the estimating process.

If you don't understand what I am talking about... then you need to watch this video.

We explore the various gradients or thresholds that customers have and use to make buying decisions.

Guess a number to high and they may say no.

Guess a number too low and you lose money (boo).

There is a sweet spot and you need to find it.

I promise you this... until you master the ART of estimating, you WILL be leaving money on the table.

There are some important variables that need to be nailed down before we can write a solid estimate.

Is this a self pay or insurance job?

Is the job large loss or is it a normal water damage under $15k

Details matter!

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