The ONLY 2 Reasons to Use The Facebook TRAFFIC Objective
Ben Heath Ben Heath
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 Published On Oct 27, 2021

There are only two reasons to use the Traffic objective with your Facebook ads...

A lot of Facebook advertisers use traffic when they shouldn't... they should be using the conversions objective on Facebook.

But that doesn't mean I never use Facebook traffic campaigns.

I run Facebook ad campaigns with the traffic objective often...

But only in the two scenarios I share here.

That's because there are advantages to Facebook traffic ads...

And some significant disadvantages to using traffic campaigns on Facebook.

#facebooktrafficads #facebooktrafficobjective #facebookads

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