As Naked Juice's new, 100% recycled and recyclable bottle was let loose into the wild, they wanted an educational piece that explained—in a fun and engaging way—the technical innovations behind their altruistic endeavors. Our solution was a fast-paced, kinetic-type spot that features the vocal stylings of television personality Dan Woren. As a means of distribution we turned to the ever-popular YouTube. This allowed us to utilize their massive community as well as Naked Juice's own fans and followers to build organic awareness. And through YouTube's intuitive linking structure, we were able to provide heath & nutrition and environmental bloggers with a simple way of spreading the message.