#13 Headline Formulas: A step-by-step process for radically transforming your copywriting
Flint McGlaughlin Flint McGlaughlin
12.7K subscribers
29,969 views
0

 Published On Mar 24, 2022

Get ready-to-use landing page templates in the MECLABS SuperFunnel Builder, available to AI Guild members. Begin your FREE trial at https://meclabs.com/AI.

Headline Formulas: A step-by-step process for radically transforming your copywriting

You can see resources related to this Session #13 video at https://meclabs.com/course/lessons/he...

In Session #13, Flint McGlaughlin teaches you key headline-writing principles by improving working headlines submitted by students. This session ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.

Here are some of the most important insights from this class:

• Use a spreadsheet to compare your headline’s grammar with your competitors.
• Every headline has a process-level value proposition (we will teach this in future classes).
• Value-proposition-based headlines are powerful for use on a homepage.
• Load the front of the headline with appeal; pack the back of the headline with value-proposition-related distinctives.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Headline Formulas: A step-by-step process for radically transforming your copywriting.
1:10 Running test headlines through an online headline analyzer and comparing them to experimentation results.
3:00 How can we learn to see our headlines through customer eyes?
3:21 Three steps to improving working headlines.
3:25 Providing feedback to a course student’s headline.
4:28 Comparing the headline to competitors.
5:57 Optimize your headline with the six principles of headline development.
9:10 Which one of these predicates will produce the most attention and engagement?
10:04 Help a member of this community by writing your best headline for this website – https://www.illyakitchens.com/ – and adding in the comments section of this video. Flint will try to respond to every comment received during the next seven days.

If you would like a chance to get optimization advice from Flint on your landing page or other marketing in an upcoming session, just contact Flint and his team at [email protected]. You can see an example in this week’s session.

This is session #13 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. This digital marketing course is fully underwritten by MECLABS, with no monetary cost to participants.

#Copywriting #Marketing #HowToWriteHeadlines #HeadlineFormulas #FreeDigitalMarketingCourse #MECLABS #OnlineMarketing

Headline Formulas

You can watch the next session here:    • #14 Above-the-Fold Psychology: How to...  

show more

Share/Embed