Staying at the cutting edge of technology to delight customers is the hallmark of IWCO. For more than 50 years, they have been at the forefront of helping clients create winning marketing strategies by finding their audiences, developing creative content in physical and digital formats, and delivering it through effective campaigns. Solimar Systems’ Chemistry™ platform is helping them stay in the lead.

That staying power requires IWCO’s print operations to stay current with best-in-class printing equipment from a variety of vendors to meet the diverse needs of their client base. IWCO takes a multi-vendor approach to source the best technology for their range of print applications, including a recent $50 million investment intended to grow their performance marketing solutions. As part of that investment, IWCO is adding multiple HP PageWide Web Presses to its existing fleet of Canon and SCREEN high-speed inkjet printing solutions, which requires a flexible, extensible set of workflow tools.

Annette Friskopp, Vice President and General Manager, HP PageWide Industrial Printing shares: “IWCO has made amazing progress since installing their first HP PageWide Web Press in September 2021. They have rapidly ramped up to five presses and are one of the largest producers of delivered marketing materials.” Friskopp continues, “HP and Solimar have partnered together to provide a path to continuous improvement for our mutual customers, including some of the largest print service providers.”