And yet Indian celebs from cricket and bollywood continue to launch new brands, either in beauty, fashion, lifestyle or anything else. Let's understand why they fail!

In this video:

worst celebrity brands // 00:00
celeb brand culture explained // 02:32
failed celebrity brands analysed // 04:45
how celebs get rich beyond brands // 08:36
why celebrities launch their own brand // 10:14
do celeb brands work? // 12:42
outro // 16:57
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