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Rapper, singer and producer Russ walks us through the creative impulses and strategic decisions that propelled him to multi-platinum success. Since the age of 14, Russ has been cultivating his musical gifts and pushing himself, against all odds, to realize his ambitions for greatness. Along the way he's made no shortage of hits... or waves. This episode offers a case study in how to build your brand independently, and how to navigate the inevitable pendulum swings that come with that success.

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