Welcome to Barn Talk! In this episode, we're thrilled to have Steven McBee in the barn, sharing tales from football fields to farm fields. Steven’s not your ordinary farmer; he’s hunting big game in business and on land, saving cash and cutting through the conventional farming noise. He’s all about building empires, not just barns, and he’s ready to dish on how he’s planting the seeds for success in agribusiness and beyond. We'll get his take on wealth, work-life balance, and the tight-knit tapestry of the McBee legacy. Expect to hear raw insights on transitioning from sports to steering a farming dynasty, all without losing sight of what truly counts. Huddle up, folks—it's going to be a barn burner of a show with Steven McBee, where the wisdom is as rich as the soil. Let’s dig in!

For more information on how corn checkoff dollars are invested to help build a better future for farmers in Iowa, visit iowacorn.org

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06:05 "Joe Millionaire" dating show, farmer persona maintained.
14:23 Farm invests in Iowa corn checkoff program.
16:52 Encouraging family to join reality show cast.
23:04 Raising awareness for the struggling rural farming industry.
30:02 Create own value, escape commodity market cycle.
35:00 Big producers profit more from medical supplements.
38:07 Farm operates as a self-sufficient, regenerative ecosystem.
45:40 Replace unfit workers promptly to prevent problems.
50:01 Competitive salary linked to equity for performance.
54:05 Prioritize problems, focus on three, exercise daily.
01:01:24 Coke zero does not cause cancer. Prioritize protein.
01:04:10 Rob thrives on carnivore diet, minimal exercise.
01:11:46 Realizing the importance of balance and contentment.
01:19:00 Creating a positive culture of leadership and growth.
01:22:26 Goal: Get acquired, merge, and expand brand.
01:25:13 Quarterback injured, missed summer fun with friends.
01:32:03 Access to free information empowers expert development.
01:37:43 Over-reliance on free money has repercussions.
01:41:53 New show premieres March 11 on Peacock.
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**PLEASE NOTE**
Barn Talk is a significant break from the typical content viewers have come to expect from This’ll Do Farm. Please be advised that we will be exploring a wide variety of topics (some adult-themed) and our younger viewers (and their parents) should be advised that some topics will be for mature audiences only.

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