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00:00 Amazon SEO Keywords Not Ranking
00:41 Going through all your listing's fields
01:03 Why following good ideas sometimes don’t work
01:32 Keyword rankings are stored at the child level, not the parents
01:42 Why it's better to not parent things and separate the variations out
02:50 The title is the most important SEO field
03:57 Commas are not needed in generic keywords
04:34 249 bytes, not characters, in the search term field
05:22 Bullets are the next most important SEO field
05:59 500 words of copy in the A+ content
06:42 Spanish phrases can improve a listing's ranking
07:35 SEO is more important than aesthetics
08:07 The conversion problem
09:21 Looking at the secondary images
10:33 Improving the secondary images
11:31 Addressing who your customer avatar is
13:03 The gender data
13:50 The Search Query Performance report
15:31 If it's a click issue, fix the main photo

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