In this episode of The Unstoppable Podcast, we’re talking to Ty Smith, managing partner at Coinbound and host of the Crypto Marketing Show.

We talk about Coinbound — what it’s all about and what their vision is. Ty shares his thoughts on how marketing in the crypto space is different from marketing in the general tech startup space.

Is Twitter the only effective social media channel for crypto? We discuss this, and also how different social media channels compare for crypto marketing. Ty gives some tips for going viral with a piece of content.

We talk about what makes a crypto marketing campaign successful, and the hardest thing about marketing in crypto. Ty explains the importance of education in crypto marketing, and how much of crypto content is purely educational.

Finally, Ty shares some marketing advice for new crypto projects. We also talk for a while about his podcast, the Crypto Marketing Show.

⏳ TIMESTAMPS:

0:00 Intro
0:37 How did Ty get interested in crypto?
3:01 Ty’s best resources for learning about crypto
4:29 What is Coinbound?
6:05 How is crypto marketing different from general tech marketing?
8:31 Is Twitter the only successful channel for crypto and DeFi marketing?
10:10 Which social media channels are best for the different sectors of crypto?
11:37 What is the formula for content virality?
13:30 What types of marketing campaigns are most successful?
14:36 What is the hardest thing about crypto marketing?
15:52 How much time does Ty spend on educational content for customers?
23:23 What types of crypto companies does Ty work with?
24:53 For a new crypto company, what are the most essential aspects of marketing to tackle first?
26:41 Why did Ty decide to start his podcast, The Crypto Marketing Show?
28:27 How does Ty get new content ideas for the show?
29:29 What is Ty's favorite episode on The Crypto Marketing Show?
30:50 Is it easier to market in a bull or bear market?
32:07 Who is Ty's ideal podcast guest?
33:46 Does Ty prefer being a guest or a host in a podcast?
35:19 How does Ty see the crypto market evolving in the next year?
37:00 Ty explains his tweets
42:21 Where can you find Ty?

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