Spend a few minutes with Carlos and Rick as they discuss trending topics, including a potential U.S. ban on TikTok, Google's integration of social media in Business Profiles, and some hard deindexing data on the March core update. Carlos talks about how content marketing is the gift that keeps on giving when it comes to ROI, and Rick takes a look at some interesting common traits among the top performers in CMI's recent Enterprise Content Marketing 2024 report. Once you're done with all that, stick around for some tips on how video transcripts are a far better resource for your writers than written insights when it comes to SME input. 

0:00 Intro
1:28 US banning TikTok
5:12 Google integrated social media posts into Google Business profile
7:33 Google core update and manual action
18:41 Content ROI
24:28 Enterprise Content Marketing 2024
32:58 Advantages of using videos for SME insights

Enterprise Content Marketing 2024:
https://contentmarketinginstitute.com...