Selling plant starts early in the season presents an excellent opportunity for farms to boost their income. However, small farmers often encounter a significant hurdle: the demand for their transplants to match the competitive pricing of big-box stores.

In this video, Nick provides insights into understanding the true nature of this competition and offers practical strategies for farmers to differentiate themselves. By focusing on quality, storytelling, and after-sale support, farmers can justify higher prices and build a loyal customer base.

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