Dealerships compete heavily on price, and it's a race to the bottom. Every dollar counts, so how do dealers give you the best price without losing money? Adam breaks down some of the ways that dealerships advertise pricing to potential buyers and what to look out for.

0:00 Intro
0:09 There's More To The Deal Than Just The Price
1:42 Deceptive Pricing
2:45 Website Pop-Up Coupons
3:58 Take Your Time