Learn how to review the performance and results of your Google Ads campaigns, including your keywords, ads, landing pages, and more. By reviewing your performance you will be able to understand what's working (and not working) in your account, including ways you can begin optimizing your ad groups and improving your results.

JUMP TO A TOPIC:
0:00 Introduction
1:28 Reviewing keywords
3:27 Reviewing search terms (queries)
4:35 Reviewing ads
8:59 Reviewing landing pages
10:43 Testing landing pages
11:34 Conclusion

YOUR EXTRA RESOURCES:
○ Google Ads tutorial –    • Google Ads Tutorial for Beginners  
○ Changes to expanded text ads –    • Goodbye Expanded Text Ads in Google A...  
○ Testing ads –    • How to create and test ads in Google Ads  
○ Tracking conversions –    • Google Ads Conversion Tracking // 202...  
○ Linking Google Analytics (Universal Analytics) –    • How to Link Google Analytics to Googl...  
○ Linking Google Analytics (GA4) –    • How to link a GA4 to Google Ads (prev...  
○ Google Ads Fundamentals course (paid) – https://www.lovesdata.com/courses/goo...
○ Google Ads Advanced course (paid) – https://www.lovesdata.com/courses/goo...

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