In continuing to add to our Papervision portfolio, BLITZ teamed up with Weiden + Kennedy to create an experience for ESPN and NASCAR that built awareness around the Chase for the NASCAR Sprint Cup. With this, NASCAR fans were able to predict race outcomes and season standings by dragging and dropping racers onto a standings grid. Depending on where you placed the racers, you'd either receive praise and a thanks, or a not so thankful comment from the drivers. Fans loved it, and came back throughout the entire race event to keep track of the scoreboard and stats.