@drboazman reveals treatment for Noise Phobia in his own pets Millie & Elvis on July 4th ! SILEO helps us fight the FEAR, ANXIETY, & STRESS associated with loud scary noises !

Canine noise aversion is an animal welfare issue that impacts the human-animal bond. Yet, historically, treatment has typically been inadequate or ineffective.

SILEO (dexmedetomidine oromucosal gel) is the 1st FDA-approved medication indicated for 🐕 noise aversion !

Noise sensitivity, anxiety or phobia #noiseaversion is used to encompass the spectrum of degrees of fear & anxiety associated with noise.

Although noise aversion is common, 🐶 owners often don’t seek help from their vets. A U.S.-based study reported that 40 % of pet parents seek treatment from their vet & 20 % look for solutions on their own. The remaining 40 % of 🐕 suffering from noise aversion don’t receive treatment. 1 reason may be that pet owners recognize that their 🐶 overreact to noise, but don’t recognize that these behaviors are a demonstration of fear.

Fear of noises is a normal adaptive response to a real threat, resulting in behavioral & physiological survival responses that drive the 🐕 to seek shelter or otherwise avoid the imminent danger. However, when the fearful response to noise is persistent, exaggerated in intensity & duration & results in what appears to be an anxiety attack, this is not normal. Additionally, if left untreated, noise aversion can progress, resulting in an increased intensity of signs, aversion to other types of noises and/or development of other types of anxiety.

The exact cause of noise aversion is not well understood. Some possible mechanisms include lack of habituation, stress-induced dishabituation, sensitization or social transmission. Evidence for genetic predisposition has been demonstrated in some breeds. #fireworksscaredogs #noisephobia #fearfreehappyhomes #sileo #zoetis #zoetispetcare #fearfreepets #fearfreecertifiedprofessional