Where do you need to be on social media for tourism marketing? Where your audience is - your visitors, guests, and customers. Fish where your fish are.

You also need to consider how many platforms you can handle well, given your own resource and time constraints. For social media channels where you don't currently plan to be active, claim your brand name so no one else gets it, and put "Not currently an active account" in the bio. Revisit your platforms and priorities every three to six months.

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