While virtual try-on technology is nothing new, the rising popularity of online shopping and the pandemic have fueled demand.

At Netguru, we’ve had a great interest in virtual try-on tech (VTO) for some time now, and it’s something we’ve explored through our Disruption Talks livestreams. We wanted to take it one step further and enlisted our UX Research Team to examine 14 virtual try-on solutions from popular brands like Ray-Ban, Gucci, Pandora, and Charlotte Tilbury.

The findings? None of the solutions were totally flawless and had varying levels of success and usability. Our report, ‘Virtual Try-On: Game Changer or Hype?’ explores our findings in more detail.

We invited Agata Rączewska (UX Practice Expert), Lukasz Borowski (Senior UX Researcher), and Grzegorz Mrukwa (Staff Engineering Manager of Data Science) to join a LinkedIn Live session to discuss it.

#virtualtryon #linkedinlive

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