"Redefine Growth" is the podcast where innovation meets impact. Hosted by Bart Snijders, CEO of growth marketing agency Sprints & Sneakers, this series is designed for leaders who dare to disrupt the norm and seek profitable, sustainable, and socially responsible growth.

Daan Schmidt introduces the StoryBrand framework to the Netherlands. The discussion emphasizes clarity in marketing messages before completeness, leveraging narrative marketing to cut through the noise and prioritize meaningful content.

Daan shares insights on creating impactful stories that resonate with audiences, focusing on clarity, the importance of addressing internal problems alongside external ones, and the power of emotional connection in branding. The conversation navigates through the principles of narrative marketing, the significance of empathy and authority in establishing a brand's credibility, and the transformative power of storytelling in business and personal growth.

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