Whenever a popular new product from a renowned or trendy brand comes on the market, Chinese netizens joke, "Now the pressure is on Yiwu." Yiwu, a county-level city in Zhejiang Province, is home to the world's largest small commodities wholesale market and is aptly dubbed the "Capital of Small Commodities." However, it is also notorious as a hotbed for counterfeit and pirated goods.
The phrase "pressure on Yiwu" implies that as soon as a product becomes a hit in the market, factories in Yiwu will swiftly replicate it, producing imitation goods. These counterfeit items range from cosmetics, apparel, bags, shoes, toys, sports equipment, to daily necessities.
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