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VW e-up Production (Bratislava, Slovakia) Car Factory, Assembly
The Volkswagen Up (stylized as Volkswagen up!) is a city car, part of the Volkswagen Group New Small Family (NSF) series of models, unveiled at the 2011 International Motor Show Germany (IAA). Production of the Up started in December 2011 at the Volkswagen Bratislava Plant in Bratislava, Slovakia.

The production Up follows a series of concept cars, starting in 2007 at the Frankfurt Motor Show.[9] The exterior was originally designed by the Brazilian designer Marco Pavone. This design was chosen and enhanced by Volkswagen Group Chief Designer Walter de'Silva, and Head Designer of the Volkswagen Passenger Cars marque, Klaus Bischoff. Shown at the Frankfurt launch were several further Up concepts, including a 98 hp (73 kW) GT version, a natural gas-powered Eco-up! (with CO2 emissions of 79 g/km) and a four-door Cross model.

Where the Up concept used a rear-engine, rear-wheel drive layout, the 2011 production model has a front-engine, front-wheel drive layout, using the NSF platform, with a 3-cylinder 1.0 litre petrol engine. A battery electric version, called E-up, was launched in autumn 2013.

The Up won the 2012 World Car of the Year.

The SEAT Mii and Škoda Citigo are rebadged versions of the Up, with slightly different front and rear fascias, and are manufactured in the same factory.

In February 2014 Volkswagen introduced a modified version of the Up for Latin America. The Brazilian-built Up differs from its European counterpart in length (it is 65 mm (3 in) longer), thanks to revisions to the floorpan's rear section to accommodate a larger fuel tank (50L instead of Europe's 35L), a full-sized spare wheel and increased cargo space. All versions have revised tailgates with a painted metal section (like the Seat Mii's and Škoda Citigo's) instead of the dark glass trim used in Europe. The 5-door Brazilian Up also uses a different rear door design with sectioned glass and wind-down windows. The South American model retains the European version's safety levels with a five-star crash rating and ample use of high-strength steel elements.

In July 2015, Volkswagen introduced a new powertrain for the Up sold in Brazil, using a 1.0 L, direct fuel injection three-cylinder turbocharged engine. At the Geneva Motor Show in 2016, the model sold in Europe received a facelift and the new TSI engine, that went on sale in the summer the same year.

At International Motor Show Germany IAA 2011 Volkswagen unveiled the final version of the Up based on the Volkswagen New Small Family (NSF) modular architecture. The three-door bodywork is inspired by the 2007 concept UP, the engine range is 1.0 L three-cylinder gasoline 60 hp (45 kW) and 75 hp (56 kW). Both the three and five doors are available with engines running on CNG and called eco-Up. The Up is a front-wheel drive with transverse engine mated to a five-speed manual gearbox and is 3.54 metres (139 in) long has a wheelbase of 2.42 m (95 in). The cabin is configured to four or five seats.

The UP is available to order in the United Kingdom since October 2011 for five models – marketed as Take up!, Move up!, High up!, up! black and up! white. British television show Top Gear presenters mock the unusual name by calling the model "Up-exclamation-mark".

It was introduced on the German market on December 3, 2011. Deliveries to other European markets began in April 2012.[citation needed]

SEAT Mii limited production started in October 2011 for the European market, with sales having started at the end of 2011. The final version was launched in May 2012. The Škoda Citigo was launched in the Czech Republic in October 2011. The Citigo will be sold in other countries of Europe from summer 2012, as well as in Asia (except Japan and Korea where SEAT and Škoda is unavailable), possibly including Russia if it will be produced in Kaluga.

Japanese sales began 1 October 2012; it and the Polo are the only two products that comply with Japanese Government dimension regulations.

The Up launched in South Africa on March 1, 2015. Two models were offered at launch, both are the 1L 55 kW 3 door variant. The two local options were marketed as Take up! (R133,500), and the Move up! (R140,500).

In 2014, at the Geneva Motor Show, Seat presented the 2014 Seat Mii by Mango model designed just for ladies, made in collaboration with the Spanish fashion company Mango.

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