Most startups often begin with an idea, but ideas are a dime a dozen, and not all ideas make for great startups.

So what truly makes a startup idea exceptional? Why do some ideas succeed where others fail?

These are some questions at the heart of our recent #TechpointPitchFriday panel session, where we delved into "The anatomy of a great startup idea."

The panellists, Nneka Eze and Babatunde Akin-Moses, who have either invested in or started successful businesses, shared their first-hand experiences, offering invaluable perspectives on identifying market gaps, navigating industry trends, and harnessing creativity to conceptualise disruptive solutions.

Whether you're a seasoned entrepreneur, a budding entrepreneur, or simply intrigued by the factors that drive startup success, this session is tailored to inspire and educate.

Nneka Eze is the Managing Director of VestedWorld, a firm dedicated to spurring economic activity in emerging economies through private capital. VestedWorld invests across three major verticals: agribusiness, technology-enabled businesses, and consumer products.

Its investments focus on Ghana, Kenya, Nigeria, Ethiopia, Rwanda, Tanzania, and Uganda. It has also invested in Betastore, Drugstoc, WellaHealth, Shuttlers, and Terragon.

While studying for an MBA at the Lagos Business School, Babatunde Akin-Moses began exploring the data around small business financing in Nigeria. He soon discovered the peer-to-peer lending model and decided to leverage it for small businesses.

In 2019, he founded Sycamore along with two colleagues from LBS. With over $50,000 users in Nigeria, Sycamore has given out loans valued at over $15 million.

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