I know I said that I loved a good theory, lore moment and MV that triggers my mind and makes it tingle but THAT was an experience! I don't think I've been this puzzled by a MV in a really long time? Because I can get away understanding or guessing a few things sometimes but here? It's almost like the more I was trying to unravel the story line and understanding it the more confused I got and so I fell into this infinite loop of questioning without any real ending nor destination? And that's freaks me out! The very first second of the MV kinda look innocent but the underlying creepy feeling cannot me washed away. Even when the song started and it sounded more upbeat, bright and lighthearted, I couldn't move on from that more sinister and creepy feeling that I got initially. The song almost tricks us into believing that everything is sunshine and rainbow when clearly it's not. I really thought that by watching the side B I would have some answers to my questions but I got bamboozled because I ended up with even more questions nsnsnssn This is an never ending mysterious loop that I can't get out of because now, I'm too invested and intrigued, it's haunting me almost! I need answers or I won't be able to move on. This mystery sticks with you and not necessarily in a pleasant way.
And because I was too invested in the story line and trying to decipher whatever the hell was going on here, I couldn't fully appreciate the song in itself. All I can tell you is that it was enjoyable to listen to; I really like how they stretch that last syllable of a word and their voices are also incredibly beautiful here! I'll have to see how the song grows on me in the future though.

→ Watch the MVs here:
Side A:    • NewJeans (뉴진스) 'Ditto' Official MV (s...  
Side B:    • NewJeans (뉴진스) 'Ditto' Official MV (s...  

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